Do Small, local Businesses Need A Website?


What you absolutely need to know about when businesses need a website?  

Mobile search is taking over, with the majority of on-the-go users visiting local businesses within 24 hours of doing their research. If you don’t have a website, you could be missing out on massive opportunities to reach nearby customers who are actively looking for products and services just like yours.

Getting Started

Whether you’re building your first website or optimizing a current one, there comes a time for every business owner or entrepeneur to examine what actually makes an outstanding small business website.

After all, you need your website to do it all: represent your business, capture leads, close sales, climb to the top of search engine results, and connect to all your other digital platforms seamlessly. And you—you have to do it all too: choose your content, write & design your pages, connect your marketing tools, test it out, and not spend a million dollars or hours getting from A to B to blastoff.

In this article, we’re going to discuss 5 quick tips that will help take you from ‘I need a website’ to ‘my website does wonders for my business.’

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1 – Start with preparing a website strategy

Every successful small business website has one commonality: a well thought through strategy. With a plan in place, you are best positioned for success when it comes to supporting lead generation goals. Your website plan should answer the following four questions:

  • Who is your audience?
  • What is your website’s goal or goals? (Rank and prioritize them!)
  • What functionality will your website have? (what’s critical and what’s a ‘nice to have’?)
  • What information do you need/want to give website visitors? 

2 – Set a clear page hierarchy

After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.

Social Media today suggests bucketing your content by theme and importance. Most people on social media don’t follow business web pages to be sold to, but rather to get information in the most anonymous fashion possible (as they do not want to be harassed by your "pushy" marketing).

Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!

Neil Patel says, "The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with your site structure, you will create a site that achieves search excellence."

Six Steps to Creating Site Structure 1. Plan out a hierarchy before you develop your website. 2. Create a URL structure that follows your navigation hierarchy. 3. Create your site navigation in HTML or CSS. 4. Use a shallow depth navigation structure. 5. Create a header that lists your main navigation pages. 6. Develop a comprehensive internal linking structure

3 – Keep it simple

When you design a business there are always things that can be done better, however simple design and text are essential to creating an effective small business website. An overly complicated website doesn’t convert. Too many page elements lead to website visitor confusion.

So, long story short, uncluttered visuals and text have the most significant impact on your audience. And, while we’re on the subject of simplicity, keeping your color scheme minimal is key, too. Two to three colors is all you need to make an impact.

Be pragmatic in your color selection and strengthen content delivery via the use of white space within your small business website design. 

4 – Maintain well-defined calls to action (CTAs)

As a small business, you don’t need to be apologetic in your presentation (Sales Pitch), but you do need to clearly state what it is that you want people to do.

Use phrases like, 

  • “Subscribe to our newsletter,” 
  • “Book your reservation now” or 
  • “Email us for a free quote today.” 

After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! 

Your lead forms should be prominent and enticing as well.


  • People Do Not Like To Be Sold - BUT They Love To Buy. 
  • They LOVE TO BUY from people/businesses they trust.
  • The goal of your website is to create TRUST with your prospective and current customer base. 

Creating helpful content, designed to help solve customer problems and address their pain points, is critical when building trust. Many of your prospectsive customers will be looking for the same information, so use your website to provide it to them.

Trust comes before sales  

Trust is a requisite for purchase, especially when shoppers today have countless options available at the click of a mouse. Every business owner has to start at the bottom with no sales and no social proof to leverage. With these strategies in place, however, you’ll hopefully be in a better position to win your first few sales and work your way up to a stellar reputation that continually inspires trust from a growing, happy customer base.

5 – Make your website design responsive - to suit all screen sizes

Did you know 90% of small business websites don’t have the mobile device in mind when creating their websites? Your website might look great on a desktop computer, but be absolutely terrible on a mobile phone's small screen.

In 2019, 52.2% of all website traffic is generated via mobile devices, by the end of 2019 the number of mobile phone users is forecast to reach 4.68 billion.

Before publishing anything on the web, always consider desktop and mobile devices. Having a business website that isn’t mobile optimized can drive away potential customers, hurt your SEO, and look unprofessional. 

The finale: small business website tips

So there you have it… we hope these quick tips for building an effective business website were helpful and informative.

To view the original article in full posted by Madeline Blasberg with all 10 tips and no additional comment by Allan Pearson - Click Here.

About UFirst Internet Marketing

Allan Pearson is the founder of UFirst Internet Marketing and RedCap Consulting. I founded these businesses to assist startup & existing small/medium business owners to set up correctly and give strategic advice to take your business to the next level.  

Allan is the principal business and educational consultant for RedCap consulting  

Allan has many formal qualifications in - Business / Law - Real Estate - Finance & Mortgage Broking - Cashflow / Solvency Counselling - Adult Education as well as many personal real life experiences to draw wisdom from.  

My passion is to see YOUR business succeed and that it is established correctly and structured for ongoing prosperity.