Your Customer is Mobile!
Digital marketing is hard, right? Everyone looks to you to work your miracles, how-to-pull-a-rabbit-out-of-a-hat 101. Not just once, but time and time again. Whether it’s growing your own (or your employer’s) business, or as a consultant to increase your client’s bottom line; everyone is looking directly at you for fast results.
How do you know where to start? With so much information out there—with everyone telling you that their way is best—it’s tough to know where to start. Choose the wrong information, method, or template and you could waste hundreds of hours of your time and cost your company a lot of lost revenue. Not to mention the cost of failure to you professionally.
But it doesn't have to be like this.
If you want to do things differently. If you're determined to get straight to the right answer....
Then here at UFirst Internet Marketing, we are determined to put yoU First in assisting YOU to be successful in business.
Mobile search is taking over, with the majority of on-the-go users visiting local businesses within 24 hours of doing their research. If you don’t have a website, you could be missing out on massive opportunities to reach nearby customers who are actively looking for products and services just like yours.
So as your marketplace is increasing in number of mobile users who will access their online information from their mobile devices, it is imperative that YOUR visitors are having an easy and positive experience with your mobile website.
Mobile-friendly websites consider the following factors: Legible and bigger text size and content that fits the page.
So In this article about designing for success - I want you to look at the CONTENT you will be delivering to your targeted customers.
To design an effective marketing website we need to take a step backwards and look critically at our business marketing plans and our typical targeted customer.
So when devising your business' marketing plans and/or marketing campaigns, you MUST always start with understanding YOUR customer First.
Do as detailed as possible profile of your target customer - age, gender, socio-economic status, what is their changing needs, wants, and characteristics. Once you have your Target Customer Profiled - then, that’s where we start our recommendations and solutions for your business success.
So, it’s essential to effective digital marketing that we better understand our targeted customer and the content forming the digital value proposition that will engage them throughout the sales lifecycle.
Shorten the learning curve, limit the mistakes made, and make the most of your precious resources.
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Your marketing efforts - whether online or offline - is all about working out which content to select that will best meet your business goals AND actively engage YOUR target customer.
When creating CONTENT that will actually work, Jay Baer insists that our content must contain the 'YouTility' factor (Why Smart Marketing is about help not hype!). When Creating business value increasingly equals creating customer value. Customer-centricity isn’t a goal anymore, it’s the basis. And usefulness is key to achieve it: remember the crucial role of the customer’s voice and of intent in a connected customer experience approach provides the framework of your marketing design.
So with your Youtility (Usefulness-to-the-customer-in-mind-designed) website - stop trying to be amazing (bells & whistles) and just aim to start being useful.
I don’t mean this in a Trojan-horse way, where what you produce is a glorified infomercial that pretends to be useful but is actually a targeted sales pitch. I mean a genuinely designed helpful to the customer website, “How can we actually help you?” kind of a way.
When you design a business webpage, there are always things that can be done better, however simple design and text are essential to creating an effective small business digital shopfront - a properly designed customer focussed website.
An overly complicated website isn't appreciated by your target customer. They want a story that has been written with them in mind - one that is respectful, one that is not condescending, one that is easy to navigate, and one that actually provides solutions, ideas, and interest.
So, long story short, strengthen your targeted content delivery via the use of white space within your small business website design to make it easier to read and propagate correctly on the small screen of a mobile device.
As a small business, you don’t need to be apologetic in your calls to action, but you do need to clearly state what it is that you want people to do, or where you want them to go!
Use CTA phrases like,
After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more!
Your subscribe forms should be prominent and enticing as well.
Creating helpful content, designed to help solve customer problems and address their pain points, is critical when building trust. Many of your prospective customers will be looking for the same information, so use your website to provide it to them.
Trust comes before sales
Trust is a requisite for purchase, especially when shoppers today have countless options available at the click of a mouse. Every business owner has to start at the bottom with no sales and no social proof to leverage. With these strategies in place, however, you’ll hopefully be in a better position to win your first few sales and work your way up to a stellar reputation that continually inspires trust from a growing, happy customer base.
So there you have it… we hope these few quick tips about Designing for Success were helpful and informative.
Allan Pearson is the founder of UFirst Internet Marketing and RedCap Consulting. I founded these businesses to assist startup & existing small/medium business owners to set up correctly and give strategic advice to take your business to the next level.
Allan is the principal business and educational consultant for RedCap consulting
Allan has many formal qualifications in - Business / Law - Real Estate - Finance & Mortgage Broking - Cashflow / Solvency Counselling - Adult Education as well as many personal real life experiences to draw wisdom from.
My passion is to see YOUR business succeed and that it is established correctly and structured for ongoing prosperity.
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